Early on in its campaign, PL+US focused attention on bad corporate actors to help generate earned media coverage that helped define a good vs. In particular, lifting up real people with real stories about the value of paid leave was central to PL+US’ work and success.Īs an organization, PL+US was focused on doing the following to advance the fight for paid leave using advocacy and storytelling: PL+US used advocacy and storytelling to shift public understanding about paid leave. This also fostered a national narrative around the business and economic case for paid leave, which would be critical in the public policy debate to come. Through PL+US corporate engagement work and the change it prompted, more than 8 million people gained new or expanded access to paid leave. Companies with new or improved policies could potentially become advocates for a federal policy solution, helping to neutralize the power of business opposition. Corporate policy change fostered a critical narrative of equity that would be foundational in the public policy debate. Corporate policy change would translate to real-life impact for millions of people. Paid family leave series#
A series of companies changing their paid leave policies could provide a drumbeat to build momentum.
Read how PL+US approached its work with an early focus on the corporate sector for four key strategic reasons » PL+US saw an opportunity to push companies to respond to growing public demand for paid leave and provided an opportunity for companies to showcase their leadership in building equitable and supportive workplaces.
With existing advocates focused largely on public sector transformation across the federal, state, and local level, the private sector was a largely untapped source of power for paid leave. PL+US worked from inside and outside to push large companies to introduce or expand paid leave policies. One path to winning paid leave for more working people in the U.S.
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